Digital Marketing Strategy

• Develop comprehensive digital marketing strategies aligned with client objectives.
• Prepare monthly digital marketing plans and campaign roadmaps.
• Define campaign KPIs and measurable performance targets.
• Conduct competitor analysis, market research, and identify emerging digital trends.
• Recommend innovative marketing approaches to improve campaign effectiveness.

Social Media Marketing

• Plan, execute, and optimize campaigns across Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Develop monthly content calendars in collaboration with creative teams.
• Coordinate with graphic designers, copywriters, and video editors to ensure quality content delivery.
• Monitor audience engagement and optimize content performance.

Performance Marketing

• Plan, launch, and manage Meta Ads and Google Ads campaigns.
• Optimize campaigns using key performance metrics including ROAS, CPA, CPL, CTR, CPM, and Conversion Rate.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Manage and optimize advertising budgets to maximize ROI.
• Improve lead generation quality and campaign efficiency.

SEO & Website Marketing

• Coordinate on-page and off-page SEO initiatives.
• Work with web developers to improve website speed, user experience, and technical SEO.
• Monitor keyword rankings, website traffic, and organic growth.
• Optimize landing pages to improve conversion rates.

Analytics & Reporting

• Monitor campaign performance using:
• Google Analytics
• Google Ads
• Meta Business Suite
• Google Search Console
• Looker Studio
• Prepare weekly and monthly performance reports.
• Analyze campaign data and provide actionable recommendations.
• Present insights and optimization plans to clients and management.

Client Relationship Management

• Attend client meetings and understand business objectives.
• Present digital marketing strategies and campaign performance reports.
• Maintain strong client relationships through proactive communication.
• Ensure timely execution and delivery of marketing activities.

Team Collaboration

• Work closely with Graphic Designers, Video Editors, Copywriters, Business Development, and Web Development teams.
• Review creative assets before publication to ensure quality and brand consistency.
• Manage campaign timelines and coordinate cross-functional activities.
• Performance Optimization & Innovation
• Monitor campaign performance on a daily basis.
• Improve campaign effectiveness through continuous optimization.
• Identify new digital marketing opportunities and emerging platforms.
• Stay updated with the latest digital marketing tools, technologies, and platform updates.